product sophistication meaning in English

产品高质化

This study explores the effects of corporate resources & competence 、 product sophistication and brand image on brand equity
摘要本文系在探讨我国资讯电脑自有品牌厂商，其公司资源能力、产品特异性、品牌形象对品牌资产创造的影响情形。
The relationship of corporate resources and product sophistication is more significant than the relationship of corporate resources and brand image ; this means firm should be customer - oriented to manufacture products
其中，公司资源能力首要应放在产品特异性的创造上，以顾客化导向来生产制造产品。
The results of this study are that corporate resources can not directly effect brand equity , it has to go through product sophistication or brand image to indirectly effect brand equity
本文研究结果，发现公司资源能力无法直接影响品牌的创造，而必须透过产品特异性与品牌形象，才能影响品牌资产的创造。
The relationship of brand image and brand equity is more significant than the relationship of product sophistication and brand equity ; this means firm should focus on establishing favorable brand image to enhancing customer ' s confidence in their purchasing decision
然而，品牌形象对品牌资产的影响较产品特异性对品牌资产的影响显著，显示品牌形象较能创造出高的品牌资产。